Paris Hilton Perfume Launch Expanding

PRNewswireFirstCall/ -- Parlux Fragrances, Inc. announced that the launch of the Paris Hilton fragrance, originally scheduled for limited distribution during the upcoming holiday season, has been expanded to cover retailer demand.

David Schwanz, Vice President of Domestic Sales for Parlux, said, "The response to our recent presentations of the Paris Hilton fragrance to the U.S. department store market has been better than expected. A soft launch, originally scheduled for this November in 250 to 500 doors, is now scheduled for over 1,000 doors and increasing with each presentation."

Parlux Fragrances, Inc. is a manufacturer and international distributor of prestige fragrances and holds the licenses to manufacture and distribute the designer fragrance brands of Perry Ellis, GUESS?, Paris Hilton, Ocean Pacific (OP), Fred Hayman Beverly Hills and, its recent addition, Maria Sharapova.

Web site: http://www.parlux.com/